Despite its importance in business, economic growth, and particularly in financial services sector, life insurance in Kenya has experienced low uptake. This research sought to find out the customer attitude influence on the uptake of life insurance among teachers in Uasin Gishu County, Kenya. The research focused on customer attitude as a factor. A survey of the teachers in the Uasin Gishu County, Kenya was carried out. 302 teachers in Wareng Sub-county were sampled. Content Validity Index (CVI) was used to measure the validity of the research instruments. Moreover, pilot of 35 questionnaires was used to enhance the instrument’s reliability. It was found out that there exists some relationship between customer attitude and the level of uptake of life insurance among teachers in Uasin Gishu County since the correlation coefficient r of 0.433 was established and a p value of 0.000. Hence the p value is less than α =0.01, which is the set significant level. Moreover, a regression of the standardized beta values, of 0. 0.713 was found. This meant the customer attitude influences the level of uptake of life insurance by teachers. The findings pointed that great effort should put by stakeholders to increase perception of life insurance and hence enhance customer attitude.
| Published in | American Journal of Applied Mathematics (Volume 2, Issue 5) |
| DOI | 10.11648/j.ajam.20140205.17 |
| Page(s) | 191-196 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2014. Published by Science Publishing Group |
Life Insurance, Customer Attitude, and Uptake
| [1] | Association of Kenya Insurance. (2012). AKI Annual Report. Nairobi: Association of Kenya Insurance. |
| [2] | Association of Kenya Insurance. (2012, 11). Services. Retrieved 2012, from AKI: http://www.akinsure.or.ke/Services |
| [3] | Association of Kenya Insurers . (2010). AKI Insurance Annual Report. Nairobi: AKI. |
| [4] | Brainard, L. (2008, 01 14). What is the role of insurance in economic development? Zurich Government and Industry Affairs thought leadership series.(2), p. 16. |
| [5] | FGI Research. (2014). 2013 Life Insurance Study Overview: Key Findings. Retrieved June 10, 2014, from FGI Research: http://info.fgiresearch.com/blog/bid/181516/2013-Life-Insurance-Study-Overview-Key-Findings |
| [6] | Government of the Republic of Kenya. (2007). Kenya Vision 2030. Nairobi. |
| [7] | GraphPad Software Inc. (2014). Interpreting results: Correlation. Retrieved 07 10, 2014, from Graphad Statistics Guide: http://www.graphpad.com/guides/prism/6/statistics/index.htm?stat_interpreting_results_correlati.htm |
| [8] | Insurance Regulatory Authority. (2012). Insurance Regulatory Authority Strategic Plan. Strategic Plan. Insurance Regulatory Authority. |
| [9] | Insurance Regulatory Authority. (2013). Licencing and Regulation. Retrieved 10 10, 2013, from Insurance Regulatory Authority: http://www.ira.go.ke/ |
| [10] | Katamba, P., & Nsubuga, T. (2013). Basic Research (1st ed.). Kampala, Uganda: Newgo Publishers. |
| [11] | Kenya Information Guide. (2014). Uasin Gishu County. Retrieved June 8, 2014, from Key Facts About Kenya: http://www.kenya-information-guide.com/uasin-gishu-county.html |
| [12] | Kenya National Bureau of Statistics. (2013). Population and Housing census 2009. Retrieved 04 08, 2014, from Kenya National Bureau of Statistics: http://www.knbs.or.ke/index.php?option=com_phocadownload&view=category&id=109:population-and-housing-census-2009&Itemid=599 |
| [13] | Knupfer, N. N., & McLellan, H. (2001). Handbook of Research for Educational Communications and Technology. (D. H. Jonassen, Ed.) New York: Macmillan. |
| [14] | Mongin, P., & Claude d' Aspremont. (1998). Utility Theory and Ethics. In P. H. Salvador Barbera (Ed.), Handbook of Utility Theory (Vol. 1, pp. 400-407). Boston: Kluwer Academic Publishers. |
| [15] | Neville, C. (July 2007). Introduction to Research and Research Methods. Bradford: University of Bradford, School of Management. |
| [16] | Okoth, J. (2013, 08 27). Nine insurance firms swim in losses on back of under-cutting. Daily Standard. |
| [17] | Psucd8. (2011, 11 20). What is validity and why is it important in research? Retrieved 12 2012, 20, from Psucd8 Just another WordPress.com site: http://psucd8.wordpress.com/2011/11/20/why-is-validity-important-in-research/ |
| [18] | Saunders, M., Lewis, P., & Thornhill, a. A. (2009). Research Methods for Business Students (5 ed.). Pearson. |
| [19] | Smith, A., Chamberlain, D., Smit, H., Ncube, S., & Chelwa, G. (December 2010). Kenya microinsurance landscape. The Centre for Financial Regulation and Inclusion. |
| [20] | Teachers Service Commission. (2013). Schools Directory. Retrieved 05 21, 2014, from Teachers Service Commission- Online Services: http://www.teachersonline.go.ke/masterbasic.aspx |
| [21] | Trochim, W., & Donnelly, J. P. (2006). The Research Methods Knowledge Base (Third ed.). Norwick: Atomic Dog Pub Inc. |
APA Style
Nelson Kimeli Kemboi Yego, Kennedy Kipkosgei Salbei, Evans Mbuthi Kilonzo. (2014). Influence of Customer Attitude on Uptake of Life Insurance among Teachers in Uasin Gishu County - Kenya. American Journal of Applied Mathematics, 2(5), 191-196. https://doi.org/10.11648/j.ajam.20140205.17
ACS Style
Nelson Kimeli Kemboi Yego; Kennedy Kipkosgei Salbei; Evans Mbuthi Kilonzo. Influence of Customer Attitude on Uptake of Life Insurance among Teachers in Uasin Gishu County - Kenya. Am. J. Appl. Math. 2014, 2(5), 191-196. doi: 10.11648/j.ajam.20140205.17
AMA Style
Nelson Kimeli Kemboi Yego, Kennedy Kipkosgei Salbei, Evans Mbuthi Kilonzo. Influence of Customer Attitude on Uptake of Life Insurance among Teachers in Uasin Gishu County - Kenya. Am J Appl Math. 2014;2(5):191-196. doi: 10.11648/j.ajam.20140205.17
Share This Article
Twitter
Linked In
Facebook
Copy
Download@article{10.11648/j.ajam.20140205.17,
author = {Nelson Kimeli Kemboi Yego and Kennedy Kipkosgei Salbei and Evans Mbuthi Kilonzo},
title = {Influence of Customer Attitude on Uptake of Life Insurance among Teachers in Uasin Gishu County - Kenya},
journal = {American Journal of Applied Mathematics},
volume = {2},
number = {5},
pages = {191-196},
doi = {10.11648/j.ajam.20140205.17},
url = {https://doi.org/10.11648/j.ajam.20140205.17},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajam.20140205.17},
abstract = {Despite its importance in business, economic growth, and particularly in financial services sector, life insurance in Kenya has experienced low uptake. This research sought to find out the customer attitude influence on the uptake of life insurance among teachers in Uasin Gishu County, Kenya. The research focused on customer attitude as a factor. A survey of the teachers in the Uasin Gishu County, Kenya was carried out. 302 teachers in Wareng Sub-county were sampled. Content Validity Index (CVI) was used to measure the validity of the research instruments. Moreover, pilot of 35 questionnaires was used to enhance the instrument’s reliability. It was found out that there exists some relationship between customer attitude and the level of uptake of life insurance among teachers in Uasin Gishu County since the correlation coefficient r of 0.433 was established and a p value of 0.000. Hence the p value is less than α =0.01, which is the set significant level. Moreover, a regression of the standardized beta values, of 0. 0.713 was found. This meant the customer attitude influences the level of uptake of life insurance by teachers. The findings pointed that great effort should put by stakeholders to increase perception of life insurance and hence enhance customer attitude.},
year = {2014}
}
TY - JOUR T1 - Influence of Customer Attitude on Uptake of Life Insurance among Teachers in Uasin Gishu County - Kenya AU - Nelson Kimeli Kemboi Yego AU - Kennedy Kipkosgei Salbei AU - Evans Mbuthi Kilonzo Y1 - 2014/11/10 PY - 2014 N1 - https://doi.org/10.11648/j.ajam.20140205.17 DO - 10.11648/j.ajam.20140205.17 T2 - American Journal of Applied Mathematics JF - American Journal of Applied Mathematics JO - American Journal of Applied Mathematics SP - 191 EP - 196 PB - Science Publishing Group SN - 2330-006X UR - https://doi.org/10.11648/j.ajam.20140205.17 AB - Despite its importance in business, economic growth, and particularly in financial services sector, life insurance in Kenya has experienced low uptake. This research sought to find out the customer attitude influence on the uptake of life insurance among teachers in Uasin Gishu County, Kenya. The research focused on customer attitude as a factor. A survey of the teachers in the Uasin Gishu County, Kenya was carried out. 302 teachers in Wareng Sub-county were sampled. Content Validity Index (CVI) was used to measure the validity of the research instruments. Moreover, pilot of 35 questionnaires was used to enhance the instrument’s reliability. It was found out that there exists some relationship between customer attitude and the level of uptake of life insurance among teachers in Uasin Gishu County since the correlation coefficient r of 0.433 was established and a p value of 0.000. Hence the p value is less than α =0.01, which is the set significant level. Moreover, a regression of the standardized beta values, of 0. 0.713 was found. This meant the customer attitude influences the level of uptake of life insurance by teachers. The findings pointed that great effort should put by stakeholders to increase perception of life insurance and hence enhance customer attitude. VL - 2 IS - 5 ER -
Email: