Efficient Communication in Business Strategies

Adina Claudia Neamtu; Liviu Neamtu

doi:doi:10.11648/j.sjbm.20150301.14

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Efficient Communication in Business Strategies

Adina Claudia Neamtu, Liviu Neamtu

Published in Science Journal of Business and Management (Volume 3, Issue 1)

Received: 20 January 2015 Accepted: 28 January 2015 Published: 3 February 2015

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Abstract

The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.

Published in	Science Journal of Business and Management (Volume 3, Issue 1)
DOI	10.11648/j.sjbm.20150301.14
Page(s)	24-32
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Communication process, Business Communication, Communication Strategy

References

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Adina Claudia Neamtu, Liviu Neamtu. (2015). Efficient Communication in Business Strategies. Science Journal of Business and Management, 3(1), 24-32. https://doi.org/10.11648/j.sjbm.20150301.14

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ACS Style

Adina Claudia Neamtu; Liviu Neamtu. Efficient Communication in Business Strategies. Sci. J. Bus. Manag. 2015, 3(1), 24-32. doi: 10.11648/j.sjbm.20150301.14

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AMA Style

Adina Claudia Neamtu, Liviu Neamtu. Efficient Communication in Business Strategies. Sci J Bus Manag. 2015;3(1):24-32. doi: 10.11648/j.sjbm.20150301.14

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@article{10.11648/j.sjbm.20150301.14,
  author = {Adina Claudia Neamtu and Liviu Neamtu},
  title = {Efficient Communication in Business Strategies},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {1},
  pages = {24-32},
  doi = {10.11648/j.sjbm.20150301.14},
  url = {https://doi.org/10.11648/j.sjbm.20150301.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150301.14},
  abstract = {The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.},
 year = {2015}
}

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TY  - JOUR
T1  - Efficient Communication in Business Strategies
AU  - Adina Claudia Neamtu
AU  - Liviu Neamtu
Y1  - 2015/02/03
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150301.14
DO  - 10.11648/j.sjbm.20150301.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 24
EP  - 32
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150301.14
AB  - The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.
VL  - 3
IS  - 1
ER  -

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Author Information

Adina Claudia Neamtu

Departament of Management, Marketing and Business Administrations, Constantin Brancusi University, Targu-Jiu, Romania
Liviu Neamtu

Departament of Management, Marketing and Business Administrations, Constantin Brancusi University, Targu-Jiu, Romania

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APA Style

Adina Claudia Neamtu, Liviu Neamtu. (2015). Efficient Communication in Business Strategies. Science Journal of Business and Management, 3(1), 24-32. https://doi.org/10.11648/j.sjbm.20150301.14

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ACS Style

Adina Claudia Neamtu; Liviu Neamtu. Efficient Communication in Business Strategies. Sci. J. Bus. Manag. 2015, 3(1), 24-32. doi: 10.11648/j.sjbm.20150301.14

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AMA Style

Adina Claudia Neamtu, Liviu Neamtu. Efficient Communication in Business Strategies. Sci J Bus Manag. 2015;3(1):24-32. doi: 10.11648/j.sjbm.20150301.14

Copy | Download

@article{10.11648/j.sjbm.20150301.14,
  author = {Adina Claudia Neamtu and Liviu Neamtu},
  title = {Efficient Communication in Business Strategies},
  journal = {Science Journal of Business and Management},
  volume = {3},
  number = {1},
  pages = {24-32},
  doi = {10.11648/j.sjbm.20150301.14},
  url = {https://doi.org/10.11648/j.sjbm.20150301.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150301.14},
  abstract = {The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.},
 year = {2015}
}

Copy | Download

TY  - JOUR
T1  - Efficient Communication in Business Strategies
AU  - Adina Claudia Neamtu
AU  - Liviu Neamtu
Y1  - 2015/02/03
PY  - 2015
N1  - https://doi.org/10.11648/j.sjbm.20150301.14
DO  - 10.11648/j.sjbm.20150301.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 24
EP  - 32
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20150301.14
AB  - The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.
VL  - 3
IS  - 1
ER  -

Copy | Download